HOW TO: Optimise your Pinterest profile - Part 2
Update your profile description. It’s great that you love sparkly things and shoes but what do you do? Why are you on Pinterest? What do you want people to know about you. Update your profile description with a couple more sentences. And don’t forget to add your URL!
- Google loves to read your Pinterest profiles from the top down, so put your most popular and seasonally appropriate (Winter weddings in December for e.g.) at the top of your profile. You can click and drag the boards in your preferred order.
- Don’t delete boards or content. You’ll lose that audience member who is following you (you can see on the image whether it’s been pinned or liked which will give you a clue). Instead of deleting, rename or move them around.
- A pin is not just an image. It is a visual bookmark to a specific place on a website. So be helpful. Try adding text overlays to your images with the title of the blog post. You can do this in PhotoShop or (and this is my preferred method as I’m not very skilled there) use PicMonkey a free image editing tool.
- Did you know most content is found via search rather than home feeds? Are your pin descriptions suitably useful and detailed? I’m afraid “I love these” won’t cut it, but “Beautiful blue Irregular Choice wedding shoes © Insert photographer’s name” will be much more useful to your readers and encourage engagement!
Do your fans know you’re on Pinterest?
- Tap your current fan database. This is particularly great if you’ve got an active following elsewhere like Facebook or Twitter. or an email newsletter ;o) There are several ways you can make your fans aware of your Pinterest boards.
- Share the URL to your Pinterest profile on your Facebook / Twitter page
- Share the URL of your most popular image on your Facebook / Twitter page
- Add the button to your website along with your other social media icons either your own brand or theirs (instruction for how to add the Pinterest branded one here)
- Add the link to your email signature
- Add the Pin it button to your website so your users can pin images right there and then (find instructions here)
- For the more adventurous, you can take a screen shot of your favourite Pinterest board. How do you do that?
- Mac lovers - hold down Apple key, the 4 key and click and drag your mouse over the area where you want to take a screen shot and the image will save to your desktop, then upload to wherever as you wish
- PC lovers can use a sneaky button your keyboard called Print Screen and paste the image into Paint, it doesn’t even have to involve PhotoShop! Save and then upload to wherever as you wish!
Hopefully you’ve learnt some new pointers today! Let me know if you have any questions. So much more to come next week!
P.S. If you’re worried about the time it’s going to take you, drop me an email email@example.com and I’ll see if I can help.
P.P.S. Full disclosure alert - if you take a look at my own Pinterest account you’ll notice I have not following my own rules, I’m busy working on my lovely clients' profiles instead! Haha.
Maddy’s fast becoming indispensable to us creative types. She’s the marketing and admin whizz you’ve been looking for as she pimps your blog posts by researching, linking, optimising them with renaming your images, adding ALT text and pinning them to your Pinterest boards. She’ll write or revamp your About pages, client packs and your social media profiles, leaving you to get back to what you love doing. Her services are reasonably priced and she’s very efficient. You can get in touch with her firstname.lastname@example.org